We were tasked to punch up the existing elements and celebrate the Moontower that inspired the festival’s moniker.
We infused the identity system with a vivid color palette, bold font families and a series of far out graphics.
We designed and developed a Moontower app to showcase the schedule, artists, and venues so festival-goers could plan their experience with interactive maps and lists.
We designed lamp post banners for every headlining artist—62 banners in total—which were installed all over downtown Austin.
Banners were shipped to artists after the festival to keep as personal souvenirs.