LifeSeasons came to Door Number 3 to better position their brand to stand out among the crowded, confusing supplement aisle and increase their direct online sales. Whole Foods, Vitamin Shoppe, Sprouts and HEB Central Market all carry their products, but LifeSeasons needed to define their story and begin building a sales engine on their direct-to-consumer e-commerce site.
“Nature works. Science proves it.” became the rallying cry that would begin to educate audiences that had begrudgingly become accustomed to reaching for prescription meds first to treat their everyday health concerns. This campaign utilized an omni-channel approach, driving trial through compelling offers, and leading back to educational landing pages. Vehicles included paid social, a microinfluencer program, outdoor, radio spots, pre-roll videos, email, native and experiential sampling events featuring a LifeSeasons “VitaBar”. The campaign resulted in a 600% increase in traffic to the site in a single month.
Experiential | "VitaBar" designed and produced by Hatch Workshop.