Humble Bebe needed an identity system that echoed the brand’s products, soft and luxurious. I also wanted to create a color palette that could be gender-neutral with feminine & masculine touches. It was also very important to have a youthful spirit, without using stereotypical prints or bright, garish colors that dominate most baby brands. Humble Bebe’s target audience is the parent who wants the best for their little ones, without sacrificing style and design.
Each and every Humble Bebe product was designed with purpose and care by the founder/owner, Sarah Azad.
We worked together to determine the best color combinations, fabrics and label design. I would then assist with naming, package design and create any necessary labels, sticks or product inserts.
I developed a library of social media content and best practices for the brand’s social presence. The goal was to streamline the process for the HB team to develop a content calendar and schedule posts.